Corporate Image/Business Meetings

Campaign Profile: 3com/"Audrey"

NEED: 3com, a leading technology company powered by Palm, needed to get the word out far and wide on its new household internet appliance.

SOLUTION: CCOM helped develop a campaign to introduce the new “Audrey” device to the USA at invitation-only events in New York and San Francisco. The product rollout DVD was shot in DVCam on location in Chicago and Monterey, CA. Event footage was also gathered during the press rollouts in New York and San Francisco. The combined elements were then used to create a video news release for global technology news outlets. Certain elements were also placed on 3com websites. Telly Award winner.

 

Campaign Profile: CHIO


NEED: The Community Health Informatics Organization (CHIO) is a telemedicine startup focused on the delivery of health care services. They needed everything from branding to production of marketing elements – even completion of a grant application.

SOLUTION: Working with the principles of the company, CCOM developed a marketing communications strategy utilizing a cross-media approach to reach hospitals, doctors, insurers, grant holders, and eventually investors. Campaign elements include logo design, identity package (print/email/web), flyers, brochure, PowerPoint, website, targeted DVDs, and grant application.

 

Campaign Profile: Inmark

NEED: Inmark offers a wide range of packaging and services to a global client base. As they experience growth around the world, they recognized the need to update their corporate image and tell their story visually. The key: how to convey their valued roots as a family-owned business in a fast-moving global marketplace?

SOLUTION: CCOM worked with Inmark’s executive team to develop a multi-tiered approach to defining the company. The campaign theme, “We Are Inmark” tells their story, from humble beginnings to global packaging innovator, through the very people who made the company what it is today: its employees.

Campaign elements include logo re-design, identity package (print/email), brochure/inserts, newsletter, and targeted DVDs. Many of these elements were designed with templates to maximize cost efficiency.

 

ADDYs: A live show opener which features members of the Second City Players
converging on the Park West Theatre from all points in Chicago. Filmed in a
wacky, avant-garde style, the images are manipulated via post-production
techniques and cut to a hip-hop music track. The short film kicked off the
Chicago ADDY Awards Show, introducing the same
Players onto the live stage. International Telly Award winner.

AT&T: A series of "wraparounds" in which an on-camera host introduces and summarizes live educational seminars. Filmed in 35mm on an elaborate, modern set featuring the AT&T logo, these segments are seen by AT&T employees nationwide.

Allstate Insurance: A comedy which follows the lives of husband-and-wife beauty salon owners. A cast of four plus extras (including three dogs!) were shot on location in this light look at the "human side" of an insurance policy. Distributed nationally to insurance adjusters.
Coca-Cola: "Motormouth" is a :60 spot which takes the viewer into the mind of a guy as he faces the beginning of another day. In a wacky, quick-cut style, dozens of images flash before the viewer's eyes as the fast-talking voice-over reveals the rampant thoughts of the rudely awakening man. Archival shots from Coca-Cola, a variety of old movie clips andnewly created images are combined with an industrial rock track. Telly Award winner.
Hyatt Hotels: An image/sales program for Regency Productions, a live-event company within Hyatt, which was shot during the Super Bowl in Tampa, Florida. The program features time-lapse photography of the construction of a 1.2 million square foot hospitality village outside Tampa Stadium, exotic interiors of corporate party tents, 2D and 3D computer graphics, and profiles of key Regency personnel. This footage was woven into a classical music theme supported with on-camera performances by the Tampa Symphony.

Kara Vita/"Training"/"National Sales Meetings": This campaign involved the creation of video sales training DVDs, audio sales training CDs, web-based video, multi-screen PowerPoint presentations, and production of numerous live sales events around the USA. One such event involved taking over a small town, staging a parade, and displaying the company name on the local movie markee.

MarineMax/"Boat Shows"/"Getaways"/Investor Relations: This series of DVDs created for the world’s largest boat dealer are used at boat shows and dealer showrooms around the USA. Shot in DVCam on locations from Lake Minnetonka and San Francisco to Miami and Bimini, the programs feature such brands as Sea Ray, Bertram, Feretti and others. A long-form corporate profile DVD was also created for investor relations.
Pepsi: "Taking It to the Streets" This motivational sales program is directed at route salesmen across the country. A featured salesman takes the viewer through a bottling facility where quick-cuts to music romanticize the bottling and loading of product onto delivery trucks. After rolling out the new sales strategy, the salesman drives off into the sunset with a fully loaded truck of Pepsi products.

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