Corporate Image/Business Meetings
Campaign Profile: 3com/"Audrey" |
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NEED: 3com, a leading technology company powered by Palm, needed to get the word out far and wide on its new household internet appliance. SOLUTION: CCOM helped develop a campaign to introduce the new “Audrey” device to the USA at invitation-only events in New York and San Francisco. The product rollout DVD was shot in DVCam on location in Chicago and Monterey, CA. Event footage was also gathered during the press rollouts in New York and San Francisco. The combined elements were then used to create a video news release for global technology news outlets. Certain elements were also placed on 3com websites. Telly Award winner. |
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Campaign Profile: CHIO |
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NEED: The Community Health Informatics Organization (CHIO) is a telemedicine startup focused on the delivery of health care services. They needed everything from branding to production of marketing elements – even completion of a grant application. SOLUTION: Working with the principles of the company, CCOM developed a marketing communications strategy utilizing a cross-media approach to reach hospitals, doctors, insurers, grant holders, and eventually investors. Campaign elements include logo design, identity package (print/email/web), flyers, brochure, PowerPoint, website, targeted DVDs, and grant application. |
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Campaign Profile: Inmark |
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NEED: Inmark offers a wide range of packaging and services to a global client base. As they experience growth around the world, they recognized the need to update their corporate image and tell their story visually. The key: how to convey their valued roots as a family-owned business in a fast-moving global marketplace? SOLUTION: CCOM worked with Inmark’s executive team to develop a multi-tiered approach to defining the company. The campaign theme, “We Are Inmark” tells their story, from humble beginnings to global packaging innovator, through the very people who made the company what it is today: its employees. Campaign elements include logo re-design, identity package (print/email), brochure/inserts, newsletter, and targeted DVDs. Many of these elements were designed with templates to maximize cost efficiency. |
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